The company knows when you click a song or skip to the next one, and it records billions of data points daily. Spotify collects user data based on listening habits. Rivaling even some of the biggest names, such as Google and Facebook, Spotify learns a massive amount of information from its users every time they open up the app. With more than 200 million people using the free, ad-supported version of Spotify, the platform has become a master of data collection for targeted advertising. Spotify has boomed into a massive streaming platform.
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